In “What Do We Need?”, the author lays down the philosophical ideas of qualification through education and work, which were later systematized in Odebrecht Entrepreneurial Technology (TEO). At the foundation of the book are the ideas of respect and trust in the human being, which are essential for the success and growth of businesses.

 

From this base, the author expounds his views on integration between leaders and team members to form a motivational environment where it is possible to stimulate professionals who demonstrate initiative and the will to evolve. “Whoever wants to manage by adding and achieving, needs to trust and believe”, says the author on page 30. From this perspective, the book also addresses ideals such as the strength of teamwork and the quest for the opportunity to serve.

 

 

In 1983, Norberto Odebrecht ceded the copyrights to the TEO, including the now 50-year-old book “What do we need?”, to the Odebrecht Foundation. Today, the entire proceeds from book sales go directly to social projects supported by the Foundation, whose mission is to promote the sustainable development of youth and their families in the Baixo Sul region of Bahia.